The Nordics, a joint branding project by the Nordic Council of Ministers, is looking for ideas that can help develop and establish the Nordic countries in the mind of the world. It should help highlight Nordic values and start a conversation.
The Nordics are looking for creative partnerships and projects that should fulfill a high level of international PR potential. One of the most important tasks will be in creating a strong Nordic story that will generate change and attention.
The focus is on projects that embrace Nordic values like equality and trust, ideas that promote sustainability through creativity and innovation and ideas built on compassion and openness.
Successful applicants will receive funding for their projects as well as access to the brand toolbox of the Nordics that can be used for Nordic storytelling.
The projects should emphasize the Nordic values and strategic focus areas, tell a strong Nordic story, facilitate cross-sectorial collaborations, include a Co-financing ratio (applies to “supporting partnerships”) and have documented partners (except for Creative talents). Deadline for applications is August 30th.
"Culture includes not only culture and arts, but also the way of life and system of values. In this sense culture becomes the major power for intellectual renewal and human perfection." (European Council Report on European Cultural Policy)