A brand-new pilot project by the European Commission sets out to establish platforms for cultural content innovation. The project wants to incentivise European content industries to nurture and embrace innovation so they can sustain their position as creative pioneers in the digital era.
A main goal is to bring together players from different content industries, and instil a mind-set of innovation and collaboration through the sharing of experiences, data and knowledge.
Through the pilot project the commission wants to test and develop new approaches and business models for content creation, distribution and promotion, taking advantage of digital technologies and taking into account new audience patterns and behaviours.
The development of platform(s) for cultural content innovation should:
The action will be implemented by way of a call for proposals with a maximum aid intensity of 60% of the total eligible costs of the project(s).
All information about the call is available on the website and the enclosed documents there.
"Culture includes not only culture and arts, but also the way of life and system of values. In this sense culture becomes the major power for intellectual renewal and human perfection." (European Council Report on European Cultural Policy)