The foundation´s primary focus is to support design and craftsmanship. It also works in the field of poetry, dance and other creative media.
All entries should: fall within an area of applied arts (such as ceramics, bookbinding, furniture, leather, textiles, glass, paper, wood, etc.), be an original work, handmade or partly handmade, have been created in the last five years, have won no prizes previously and demonstrate artistic depth.
The winning work selected by the Jury, as well as the works of the finalists selected by the Experts Panel will be shown in an exhibition and a catalogue “LOEWE Craft Prize 2020”, on view in Paris.
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"Culture includes not only culture and arts, but also the way of life and system of values. In this sense culture becomes the major power for intellectual renewal and human perfection." (European Council Report on European Cultural Policy)