ONE BSR City Guide

14.01.2014 |

Five Baltic Sea metropoles introduce themselves in a common destination guide launched in December 2013: Hamburg, Helsinki, Riga, St. Petersburg and Warsaw.

The cities present their most important sights, must-sees and event highlights in the new brochure available also online.

The destination guide is produced primarily for the US travel trade market, but is useful for anyone travelling to the Baltic Sea Region.

“Many studies show that the Baltic Sea Region is still rather unknown for tourists from outside the region. With the common destination guide we want to make the Baltic Sea Region better known as a whole, as well as highlight the five amazing metropoles located around the Baltic Sea“, says Dietrich von Albedyll, CEO from Hamburg Tourist Board.

“When tourists and tour operators are interested in visiting the area, instead of looking for information on the endless websites of the different cities and countries, they can now find the basic facts of the area at one look in this common booklet, as well as suggestions for the must-see –sights and best events to get to know the region.”

Jérôme Bel: Disabled Theater | Photo: Michael Bause

The destination guide is produced as part of the One Baltic Sea Region project, which aims to boost the common branding of the Baltic Sea Region. The destination guide will be distributed at travel trade events in the US in spring 2014. Additionally, there will be an online version available on and also on the websites of the participating Baltic Sea metropoles.

Link to the online version of the destination guide:


The ONE BSR project ( is an umbrella project, within the framework of the Baltic Sea Region Programme and the EU strategy for the Baltic Sea Region, for branding the Baltic Sea Region, with which various stakeholders can get attached. It aims to produce elements for the Baltic Sea Region image and identity. Lead Partner for the tourism project is Hamburg Tourist Board. Partners are Helsinki, Riga, Warsaw, Vidzeme University Latvia and St. Petersburg (associated).

Further information:
Hamburg Tourismus GmbH

Nadja Biebow
Project Manager ONE BSR
Tel: +49 40 300 51 513

Visit the ONE BSR website

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