On March 25, 2025 at 14:00 CET online via Zoom, the AWAKE project will hold an online launch event for its casebook showcasing five entrepreneurial initiatives led by professional artists. The event poses a unique opportunity to explore the power of arts in wellbeing-focused entrepreneurship.
How can arts and wellbeing projects grow into thriving, sustainable ventures? What does it take to create meaningful impact while ensuring financial viability? These questions are at the heart of AWAKE: Arts & Wellbeing as a Creative Business and Future Livelihood, a project lead by the Northern Dimension Partnership on Culture dedicated to empowering artists and creative entrepreneurs working at the intersection of arts and health.
The casebook presents the inspiring journeys of five entrepreneurial initiatives led by professional artists who use creativity to support diverse communities, including infants, older adults, and individuals with chronic illnesses. Through innovative artistic approaches, these ventures demonstrate how arts can foster well-being, social connection, and resilience while also building sustainable business models.
What You’ll Gain from This Event:
- Real-life success stories of arts-driven wellbeing initiatives
- Firsthand insights from artists and creative entrepreneurs
- Practical strategies for developing sustainable creative businesses
- Interactive discussions on the future of arts and wellbeing entrepreneurship
Whether you are an artist, entrepreneur, policymaker, or simply passionate about the intersection of creativity and well-being, this event will provide valuable inspiration, knowledge, and practical takeaways.
