Join the Policy Learning Platform's second webinar in the current series on the topic of 'Vibrant towns and rural areas', focusing on joint branding strategies for integrated territorial development on September 30. 2025.
On 30 September 2025, the Policy Learning Platform by Interreg Europe will hold the second episode of the webinar series 'Vibrant towns and rural areas'. Small towns and rural regions across Europe are facing significant challenges: shrinking populations, limited public services, and economic decline. To respond, many public authorities are adopting integrated territorial approaches, looking at these issues as a whole and designing policies that address them together.
Why Attend?
This second webinar focuses on how joint branding strategies can promote integrated territorial development. A well-crafted brand helps increase visibility, build a shared value proposition, and pool resources for greater communication impact.
What to Expect?
Keynote speech
- The role of territorial branding in regional development by Giovana Goretti Feijó de Almeida, Polytechnic University of LeiriaInterreg Europe good practices
- Apple Trail of Sandomierz by Ewelina Bokowska from Lawendowe Ranczo, Poland – SYSTOUR project
- Donegal Working Holiday Campaign 2023 and 2022 by Joy Browne from Donegal County Council, Ireland – EDIN project
- Bio Sud Ouest France, a regional brand by Marie Roux from INTERBIO Nouvelle-Aquitaine – SMEorigin project
Explore how creating a shared brand can be a powerful tool for revitalising rural areas and register today!
